Ph.D in Advertising and Media
PhD by research via Distance Learning is awarded after successfully completing a theoretical research specialization. This research is presented in the form of a doctoral thesis. The PhD (Doctor of Philosophy) is the only doctoral degree that can be achieved through distance learning. The main requirement for a PhD online through distance learning is to present and discuss a thesis of at least 100 pages for review and evaluation by an academic committee at Selinus University.
This study program serves to explore, through the realization of the research thesis, the use of advertising, integrated marketing communications and new media in local, regional, national and global markets. The thesis should cover topics such as: advertising campaigns, advertising agencies, copywriting, the impact of new technologies, interactive electronic media, social media, audience measurement, corporate positioning, branding, consumer behavior, media sales and management. Whether you lead the advertising program of a large company or a smaller business, by implementing this program you will achieve targeted media and attract attention that produces effective results.
